
Dr. Xin Wang
College of Information
University of North Texas
User Experience (UX) Innovation Lab

WELCOME
Welcome to the UX Innovation Laboratory — a dynamic hub where design thinking, user research, and emerging technologies converge to shape meaningful digital experiences. Here, students, faculty, and industry partners collaborate to explore, test, and innovate at the intersection of people, information, and technology.
OUR SERVICES

UX Audit Package
Receive a comprehensive evaluation of your digital product's user experience. Our experts identify key usability issues, user friction points, and opportunities for enhancement. We provide actionable insights and recommendations to boost user satisfaction and achieve business goals.

Service Experience Design
Shape seamless and intuitive digital service journeys for your customers. We focus on understanding user needs and business objectives to craft delightful interactions across all touchpoints. Our approach ensures your services are not only functional but also emotionally resonant and easy to use.

System Interface Refinement
Optimize the user interface of your complex systems for maximum efficiency and clarity. We enhance navigation, data presentation, and interaction patterns to reduce cognitive load and improve task completion. Our goal is to make your system interfaces a pleasure to work with, boosting productivity.
MEET THE TEAM
Our lab is currently recruiting motivated students interested in human-AI interaction, UX research, information architecture, and AI-assisted design. Prospective doctoral, master’s, and undergraduate students are welcome to contact Dr. Wang. As the lab grows, we aim to build a diverse research team that brings together advanced scholarly expertise, applied design experience, and fresh student perspectives to address meaningful problems in human-centered AI and user experience.




